During an economic downturn, marketing and comms budgets are the first to be cut, leaving companies with fewer resources to reach their customers. When the budgets limited, and the expectations are high, how do you deliver the right message to the right audience at the right time?
Software vendor Fision has the answer. In an interview with business program 21st Century Business, CEO Mike Brown lists the advantages of his system. It allows marketers to utilize resources efficiently, so they are able to do more with less. It offers greater control for marketing departments over how the brand is advertized, and how the brand image is presented to the world, and a greater autonomy for sales people and customer reps, who have relevant content available to them.
It may not be top-notch reporting (So Mike, can anyone use Fision?), but it give a pretty good idea of what the marketing automation solution has to offer. .
. .
