After another week of in-depth Marketing Operations facts, figures and opinions, its time for something different. Somewhere around the internet we came across an unusual video, combining sports, art, and advanced technology. It translates athletes movements into color, kinetics and a strange, almost eerie, tinkling sound.
Originally, we wanted to share this with you just for its own sake, until we realized that the London Olympics are nearly upon us. The video below is of course part of the promotional brouhaha for the event. It was created by Memo Akten and Quayola and part of the exhibition The Blink of an Eye, on display at the National Media Museum in Bradford.
Either way, its very cool stuff:
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