Tomorrow, 12pm ET (9am PT), MarketingProfs will host a free online event to help you get the most from your marketing mix and maximize ROI.
Marketing mix modeling has long been a reliable measurement for consumer packaged goods companies. Now, its proving to be a great planning and measurement tool that increases profits in many diverse B2B and B2C industries beyond its traditional use. By using historical sales and marketing data, companies employing marketing mix modeling can forecast how particular marketing tactics will impact future company revenue—and what can deliver the maximum ROI. But while such modeling provides invaluable insight, its also a big, complicated job.
Since the 90s, marketers have turned to marketing mix modeling vendors for guidance and implementation. But, today’s CMO challenges require a new breed of marketing optimization provider. According to The Forrester WaveTM: Marketing Mix Modeling, Q3 2011, today’s CMOs demand vendors that provide solutions that are updated frequently, can easily aggregate data streams, can provide forward-looking recommendations, and can account for the continuous evolution of digital channels, all in a package that is flexible and intuitive to navigate. In other words, it’s time to re-evaluate what you know in the marketing mix modeling space.
Guest speakers Luca Paderni, vice president and principal analyst at Forrester Research, Inc., and Damon Ragusa, founder & CEO at ThinkVine, will discuss The Forrester WaveTM: Marketing Mix Modeling, Q3 2011 report. Youll learn about the challenges facing marketers today, how marketing mix modeling has evolved to meet those challenges, and how you can maximize your marketing ROI.
Attendees will also receive a free copy of The Forrester WaveTM
