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Marketing isnt that hard
Here we are, doing all fancy about marketing, marketingcampaigns, marketing technologies and so on. But then, these guys come along and explain what marketing is all about and how you get the best results. In only two minutes you know all.
1. You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! Thats Direct Marketing
2. Youre at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: Hes very rich. Marry him. Thats Advertising
3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: Hi, Im very rich. Marry me. Thats Telemarketing
4. Youre at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door of the car for her, pick up her bag after she drops it, offer her ride and then say: By the way, Im rich. Will you marry me? Thats Public Relations
5. Youre at a party and see gorgeous girl. She walks up to you and says: You are very rich! Can you marry ! me? Thats Brand Recognition
6. You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! She gives you a nice hard slap on your face. Thats Customer Feedback
7. You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! And she introduces you to her husband. Thats demand and supply gap
8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: Im rich. Will you marry me? and she goes with him Thats competition eating into your market share
9. You see a gorgeous girl at a party. You go up to her and before you say: Im rich, Marry me! your wife arrives. Thats restriction for entering new markets
The Marketing Operations Manager
The first is a Content Manager, the second a Nurturing Manager and last but not least a Marketing Operations Manager.
You will need someone who enjoys mechanics. Setting up integrations, key reports, segmentation, and flows in the system are just some of the activities a good marketing operations person will do. This is one of the most critical roles to get right because they are essential to building the technological framework. A good framework = total and complete awesomeness. A bad framework = wasted time and added expense, which we all know equals bad things. A good candidate for this is anyone on your team who enjoys technical details, has a good mind for process and how things work, and feels happy when in Excel.
So, do you recognize yourself in this picture?
Are marketers top daydreamers?
Think of a place I would go, I’m daydreamin’, Where the sycamore grow, I’m daydreamin’, And oh if you knew what it meant to me, Where the air was so clear, Oh if you knew what it meant to me, Anywhere but here.
It’s the song by Travelodge Marketers daydream seven times during their working day with each daydream lasting more than five minutes on average.
The top five daydreamers by profession:
- Marketing
- Bankers
- Lawyers
- Estate agents
- Civil servants
Embarrassment
Over a third of marketers (36 per cent) admitted there had been occasions when they were engrossed in their daydream that they have completely said the wrong thing in a meeting. A further 15 per cent said they have made a mistake at work because they were so occupied by their daydream. A fifth stated they are regularly caught daydreaming by their colleagues on the job.
Performance
However, the research revealed many marketing professionals employ daydreaming each day to help them improve their performance and make them more motivated in the workplace. Some 32 per cent said daydreaming helps them work through and resolve problems, while 23 per cent reported daydreaming increased creativity.
Edinburgh Sleep Centre said: “This is a very interesting study, illustrating how daydreaming is a natural part of our cycle.Dreaming during the night occurs on a 90 minute cycle and it is thought that daydreaming follows a similar pattern, however daily activities interrupt that. Dreaming in REM (Rapid Eye Movement) sleep helps improve our memory perhaps we need the same downtime for daydreaming?”
The worst critics
Women are their own worst critics, says Dove Real Beauty. In this experiment they are asked to describe themself . Other women describe them as well. Conclusion: what you think of yourself is not always the right thing. People are bad in marketing themselves. What lesson can be learned for marketing?
Its not what you say, but where you say it
Okay, we marketers are always busy with delivering our message, arent we? Always thinking about what we should say and where we should say it. But do you think youre doing it the right way? Is your message coming through right? Watch what happens when you think out of the box, talking about the right resources at the right place
Be carefull what you wish for
Mercedes is brand that shines luxury and German quality. Dont we all wanna drive one? We all know their commercials, that say we have to, but
Be carefull what you wish for
Oh no
So youre in marketing. And you just launched an important campaign. Everything is perfect. From start to beginning. Success is guaranteed, because you thought of everything. You hired the best of the best to think it all through and your campaign just can’t be a failure. Or can it…
Can you really influence everything, have you really thought things through?
And there is a lot more from what that came from
We have come a long way
Marketing has come a long way. People have been selling things and services since early man. But how we market these things has changed a lot through the years and ages.
Modern marketing hasnt been around that long, it started at the early 20th century, according to Marketo. As we entered the modern industrial age, the amount of goods became greater than the number of available customers, and so did the competition because suddenly had a choice. Modern marketing was born.
In time, with the emergence of new technology, marketing had to adapt. First, radio shook up how companies did their marketing. Then television made a huge impact. Then the Internet revolutionized not only how people did business but also how they live.
To illustrate technological advancements that have changed the course of marketing, The Definitive Guide to Marketing Automation.
Are you already pinning?
All eyes are on Pinterest, the social network that lets users collect and share images found on the Web by pinning them on virtual pinboards. The images span a variety of categories, from fashion, crafts, cooking, décor, fitness, and more. Users can follow the pinboards of friends and brands for inspiration and repin the images onto their own pinboards.
Today, Pinterest is quickly becoming the fastest-growing social media site based on its huge popularity with women, as well as its unlimited potential as a marketing tool for businesses. Pins help companies promote their products, develop their brand personalities, drive tremendous referral traffic to their websites, and gain exposure among the Pinterest community.
In this video MDG Advertising shows the facts, figures, and findings from its popular Pin It To Win It infographic and shows why marketers should keep a close eye on this new marketingchannel.