Aligning Marketing and Sales Pays Off
survey of 160 businesses, on the effects of alignment on KPIs such as revenue growth, client retention and the deals-per-lead ratio.
Laura Nuhaan, parter at Andeta, says that the alignment of Marketing and Sales is a characteristic of companies where the Marketing and Sales departments have common goals, strategies and metrics for measuring success:
Only 25% of the companies we researched have ‘high’ alignment. Clearly, there is a lot of room for businesses to boost their results.
