Tag Archives: Revenue Performance Mangement

Marketing Metrics According to Eloqua

July 26, 2012 | 0 Comments

Eloqua makes it easy to see how marketing drives revenue so you can make better decisions about where to spend resources.

In the eyes of many management teams, marketing is still an art instead of a a science. The need to prove the contribution of Marketing towards company revenue is evident and urgent. Getting the right statistics and financial data is key to proving the worth of Marketing to any organization. The Revenue Performance Management solution by software vendorEloqua helps with this. It offers a variety of dashboards, data, and metrics. Almost anything to do with Marketing and Sales can be measured and analyzed, it seems: data on the cost per response, lead and opportunity. The reports are interactive and can be easily shared so everyone can see where investments need to be made.

Knowledge really is power, according to Eloqua. This solution might just put the power in the hands of marketers. .

. . .