Tag Archives: Responsys

What is the CMO’s number one issue today

Scott V. Olrich has been President of Marketing and Platform at Responsys, Inc. since May 5, 2013. Mr. Olrich is responsible for Responsys’ go-to-market and sales strategies and leads the strategic direction for all of Responsys marketing products and services. He shares his view on the CMO’s number one issue today.

Australian Marketers Embrace Cross-Channel Approach

Marketers are engaging customers across more digital channels, but with minimal personalisation and automation, according to a report by marketing solutions provider Responsys. A survey among 115  industry executives found that 88% are either currently running or planning multimedia campaigns of this type. Despite this trend, the majority (79%) feel they need more support or tools to help them implement marketing campaigns across different channels.

The survey results also uncovered that less than one third of marketers surveyed communicate with customers through their preferred digital or social channel, and 23% admit to never reaching out to customers through their channel of choice. This is perhaps unsurprising given 32% admit to only understanding either the ‘very basics’ of cross-channel marketing or nothing at all. Read More…