Tag Archives: IBM

Coca-Cola, IBM and Volkswagen are Top Marketers

Coca-Cola, IBM and Volkswagen are among the brand owners that have made the most effective use of marketing in 2011, according to a report from Advertising Age, the industry title.

Coca-Cola, the soft drinks giant, took top spot in the Advertising Age rankings, not least thanks to the Coca-Cola Music platform, aimed at teenagers worldwide, and Fanta’s ‘Less Serious’ campaign, which ran in 190 markets. Diet Coke also became the number two cola brand in the US, overtaking Pepsi, and sales of Coke and Fanta have grown by 3% year on year. Moreover, Del Valle and Minute Maid Pulpy have both seen annual revenues reach $1bn. Read More…

Aprimo, SAS and IBM Leaders in IMM Magic Quadrant

Aprimo, SAS and IBM have been named to the “Leaders” quadrant of the Gartner Magic Quadrant for Integrated Marketing Management.  The report was published by Kimberly Collins, research vice president, and Adam Sarner, research director, CRM, at Gartner on October 27, 2011.

In addition, IBM has been named a leader in  The Forrester Wave™: Web Analytics Q4 2011 (receiving the highest scores of any vendor for both current offering and strategy), and a Leader in the Gartner Magic Quadrant for Marketing Resource Management. According to IBM, they are the only ones who can claim such broad and strong market recognition for its Enterprise Marketing Management offerings. Michaela Stribling from IBM/Unica says:

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IBM CMO Study: Hear What 1700 CMOs Think

IBM published a new instalment of their C-Suite series: the IBM Global CMO Study. IBM conducted face-to-face interviews with over 1700 CMOs from around the globe working in all sorts of industries, at large and small companies. The report gives an insightful analysis of their current experiences, expectations and challenges in a rapidly changing marketing environment. Have a look at the highlights from the report:

Today’s customers can shop around the globe, find out more than ever before about the organizations they’re dealing with, and share their views with hundreds of thousands, if not millions, of fellow customers. The expectations of consumers, citizens and business customers are soaring. And they can make or break brands overnight. Read More…