Coca-Cola, IBM and Volkswagen are Top Marketers
Coca-Cola, IBM and Volkswagen are among the brand owners that have made the most effective use of marketing in 2011, according to a report from Advertising Age, the industry title.
Coca-Cola, the soft drinks giant, took top spot in the Advertising Age rankings, not least thanks to the Coca-Cola Music platform, aimed at teenagers worldwide, and Fantas Less Serious campaign, which ran in 190 markets. Diet Coke also became the number two cola brand in the US, overtaking Pepsi, and sales of Coke and Fanta have grown by 3% year on year. Moreover, Del Valle and Minute Maid Pulpy have both seen annual revenues reach $1bn. Read More