Tag Archives: Analytics

WARC Conference: Online and Digital Research

Over the last decade online research has grown exponentially. With consumers worldwide empowered by the Social Web and the increasing adoption of mobile devices, there is now more pressure than ever on researchers to stay flexible, keep up with the rapid pace of change and be fast adopters of new innovations. Read More

Analytics and Marketing Operations: A One-Two Punch for Growth

Dave Frankland of Forrester once said, the goal is not to collect data, but to develop insights. Insights are the purview of analytics.  Analytics are algorithms: advanced and/or mathematical techniques on large volumes of data that help marketers translate data into actionable insights to help drive marketing and customer strategies and optimize marketing efforts. Read More