Tag Archives: Analytics

WARC Conference: Online and Digital Research

Over the last decade online research has grown exponentially. With consumers worldwide empowered by the Social Web and the increasing adoption of mobile devices, there is now more pressure than ever on researchers to stay flexible, keep up with the rapid pace of change and be fast adopters of new innovations. Read More…

Analytics and Marketing Operations: A One-Two Punch for Growth

Today’s customers are more value-oriented and less loyal, creating even greater challenges in today’s business climate.  With customer expectations increasing, the competitive landscape growing, the proliferation of new technologies and channels, and the avalanche of data, marketers needs more than intuition and experience to succeed.  The world is just too dynamic and the pace of change is just too fast.  In fact, the deluge of data is actually fueling the growth of analytics.  As Dave Frankland of Forrester once said, ‘the goal is not to collect data, but to develop insights.’ Insights are the purview of analytics.  Analytics are algorithms: advanced and/or mathematical techniques on large volumes of data that help marketers translate data into actionable insights to help drive marketing and customer strategies and optimize marketing efforts. Read More…