Optimizing the marketing infrastructure can save up to 20% of the total marketing budget, and achieve an additional 15% sales increase, according to a survey conducted by MRMLOGIQ among 99 marketing professionals in 22 countries.
Key steps to improving the marketing infrastructure are consolidating and standardizing marketing materials and automating campaign management and production processes. The infographic below contains a brief summary of the survey results. The whitepaper is available for download here.
