The increased power of connectivity and sophistication of data can help companies create even greater brand experiences for customers, RSA Groups marketing director Dominic Grounsell explains at the Google@SMG event.
Grounsell picked up on the increasing power of connectivity and sophistication of data which can be used to more intelligently reach consumers with new information through marketing.
Grounsell believes increased connectivity will enable RSA to deploy marketing to consumers at the right time. He adds that advancements in social media means human experiences have become more instant and can create a world that is much more interesting than that of 10 years ago.
