Ever since 2001 VisionEdge Marketing is conducting a Marketing Performance Management survey to better understand how marketers are using marketing data, metrics, and analytics to inform marketing decisions, predict buyer behavior, improve marketing performance, and forecast trends. The new 2013 issue of the survey is online now.
Survey participants have found the results to be an excellent benchmarking tool. It provides insight into how marketers use data, metrics, and analytics to inform marketing decisions, improve marketing performance, and report on their contribution, impact and value. This year’s survey is particularly focused on marketing dashboards, data, and analytics- important capabilities for today’s marketing professionals.
In appreciation for completing the survey, participants will receive:
- An executive summary of the survey results (note: ITSMA members who complete the survey will receive the full report)
- The opportunity to request a copy of the Forrester report resulting from this survey. (note: All Forrester clients will be able to access the report from Forrester.com using your normal subscription login.)
- A chance to win a Kindle Fire (the first 500 survey respondents will be entered into a drawing)
All responses will be kept strictly confidential and reported only in the aggregate. The survey closes at April 30, 2013. If you leave the survey and re-enter, you will be returned to the place where you left off.
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[...] VisionEdge Marketing (VEM), ITSMA, and Forrester, organizations committed to helping marketers improve their effectiveness, released the findings from their 2013 Marketing Performance Management (MPM) Survey. We made a call for that in of our previous blogs. [...]