Archive | January, 2013

2013

All you Marketing Managers, Mkt. Ops. Firefighters, Mobile Marketing Jedis, Data Storytellers, Transcultural Anthropologists, Truth Engineers, Gesture Writers, Casting Agents, Content Archivists, Details Despots , Sustainability Czars and Community Executives, welcome back to MarketingGovernance.com.

We have great news for you, 2013 will not be boring! The pressure is on and many marketing transformation programs, which have been on the drawing table in 2012, will finally see the daylight this year. We cannot wait and will continue to update you on a daily basis on whitepapers, trends, press releases and events.

Let’s start with three interesting posts from last week to catch up.

1. The Top 5 Obstacles to Customer Experience Management Success in 2012 looks back to see trends and creates a benchmark.

2. The Six things every CMO needs to know in 2013 talks about the importance of mastering the Transmedia challenges.

3. The Mayas were wrong for 2012, do you think Will Margiloff is right for 2013 with his Five Bets On How Digital Marketing Will Change in 2013?