Scott V. Olrich has been President of Marketing and Platform at Responsys, Inc. since May 5, 2013. Mr. Olrich is responsible for Responsys’ go-to-market and sales strategies and leads the strategic direction for all of Responsys marketing products and services. He shares his view on the CMO’s number one issue today.
We often hear about ROI and marketing success but what does that mean? Is it pure and simple numbers? Is it finding opportunity? Strong integration? Or does it mean making your brand a positive force versus a net negative impact on society?
Word of mouth now creates trust in brands more effectively than any other marketing method. Brands with evangelical supporters develop third-party validation and are more likely to be trusted sources. In turn, the opinions of colleagues, friends and family members may matter more than any strong advertising campaign.
Brands are used to delivering messages, but in today’s digital world where billions of independent social readers exist, marketing requires more. People inherently want a human voice to converse with as part of a brand’s outreach team.
The lines between PR and marketing have completely blurred. Moving forward as part of marketing, PR’s combined mission is building brand and helping corporations achieve all of their functions, from product development to HR.
Big data, smart data, little data. Data is everywhere; it powers our daily lives. As consumer media consumption continues to shift digitally, marketers are faced with a new set of challenges in reaching their audiences with the right message, at the right time, and through the right channels. Marketers’ ability to collect and analyze data — big, small, social and otherwise — is needed to help create great customer experiences. This discussion will take a look at the ways marketing is adapting across people, platforms, processes, screens, and channels because of this surge of available data.
Here we are, doing all fancy about marketing, marketingcampaigns, marketing technologies and so on. But then, these guys come along and explain what marketing is all about and how you get the best results. In only two minutes you know all.
1. You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! – Thats Direct Marketing
2. Youre at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: Hes very rich. Marry him. – Thats Advertising
3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: Hi, Im very rich. Marry me. – Thats Telemarketing
4. Youre at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door of the car for her, pick up her bag after she drops it, offer her ride and then say: By the way, Im rich. Will you marry me? – Thats Public Relations
5. Youre at a party and see gorgeous girl. She walks up to you and says: You are very rich! Can you marry ! me? – Thats Brand Recognition
6. You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! She gives you a nice hard slap on your face. – Thats Customer Feedback
7. You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! And she introduces you to her husband. – Thats demand and supply gap
8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: Im rich. Will you marry me? and she goes with him – Thats competition eating into your market share
9. You see a gorgeous girl at a party. You go up to her and before you say: Im rich, Marry me! your wife arrives. – Thats restriction for entering new markets
All eyes are on Pinterest, the social network that lets users collect and share images found on the Web by “pinning” them on virtual pinboards. The images span a variety of categories, from fashion, crafts, cooking, décor, fitness, and more. Users can follow the pinboards of friends and brands for inspiration and “repin” the images onto their own pinboards.
Today, Pinterest is quickly becoming the fastest-growing social media site based on its huge popularity with women, as well as its unlimited potential as a marketing tool for businesses. “Pins” help companies promote their products, develop their brand personalities, drive tremendous referral traffic to their websites, and gain exposure among the Pinterest community.
In this video MDG Advertising shows the facts, figures, and findings from its popular “Pin It To Win It” infographic and shows why marketers should keep a close eye on this ‘new’ marketingchannel.
In our own 200th post, we’d like to share another anniversary round here on the Internets. Last week, video upload site YouTube turned seven. What better way to look back on these years with a video? From the first video ever uploaded (prosaically titled Me at the Zoo), via the acquisition by Google in 2006 to the current 72 hours of video uploaded every minute, this video shows some highlights and amazing stats from the site’s history.
The video is a little heavy on the ‘YouTube is a platform for freedom of speech’ side of things, and puts less emphasis on the ‘YouTube is where I spent the last half hour watching cat videos’ reality, but hey. And with YouTube’s spectacular growth in such a short time, it’s had quite an impact on social marketing as well, with the possibility of ads going viral in a very short amount of time. (Noticed the T-Mobile ad at 1.33?) Seven years is a long time on the Internet. .
Disclaimer These Terms and Conditions of Use apply to you when you view, access or otherwise use the blog located at www.marketinggovernance.com (the “blog”). The blog is owned by MRMLOGIQ BV. We provide this blog for general informational purposes only. The information on the blog may be changed without notice and is not guaranteed to be complete, correct or up-to-date. All materials and software published on or used on the blog are protected by copyright. Reproduction, copying, or redistribution of materials on the blog for commercial purposes is prohibited without the express written permission of MRMLOGIQ BV. The blog is not responsible for and does not endorse or warrant in any way any materials, information, goods or services available through such linked sites or any privacy or other practices of such sites. Marketinggovernance.com expressly disclaims all liability for any viruses or other contamination of your computer system or other device used to access this blog as a result of your use of this blog, and expressly disclaims all liability for actions taken or not taken based on any or all of the contents of this blog.