Marketing Governance

When communications are shaping your customer relationships, how are you doing?

The way you communicate with your customer determines how they think about you, and, more importantly, your brand. What kind of impression do you leave if you send out standardized, run-of-the-mill offers that dont relate to the customer in any way?  Over half of customers feel you dont know them from the communications they receive, according to this vendorThunderhead. And if we are to believe the rest of their stats, customers demand your constant attention, with timely, relevant offers.

So what do they want? To be recognized and remembered by the brand, personalized service, and communication on their terms. Take a look at the video to see how Thunderhead promises to deliver just those things. .

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Turning marketing into a profitable revenue growth engine for your company requires a nimbleness in thinking and action. With a wealth of technologies and channels available to both marketers and consumers, there are more opportunities for marketers to reach their audience, but its also becoming easier for customers to opt out, toss out and tune out your promotional activities.

Plan, execute and optimize are the keywords for this vendorbasic idea, but the SAS solution seems to involve more than project management. Which campains drive most revenue for the business, and how can they be executed more cheaply without impacting profits? How do you ensure a consistent customer experience across multiple channels? And how can customer desires best be balanced against the needs of the business?

SAS promises to finetune your marketing organization into an engine for profitable revenue growth or, in simpler words: make money and keep the customer satisfied.

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If its relevant to you, you can track it with Aprimo.  Aprimo/Teradata is an international software vendor offering Marketing Resource Management and Integrated Marketing Software solutions. The MRM module automates core marketing processes and optimizes the allocation of resources. Budgeting, planning and metrics are all covered in this module, promising full control over marketing operations. .

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