15 Amazing Marketing Automation Stats
Hubspot Blog collected some facts and figures about this growing area of Marketing Operations. Have a look at the stats below and youll get an idea of whats going on in the industry at the moment: the successes, but also the challenges.
- The adoption of marketing automation technology is expected to increase by 50% by 2015. (Sirius Decisions)
- Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years. (Focus Research)
- By 2020, customers will manage 85% of their relationship without talking to a human. (Gartner Research)
- 50% of respondents to a 2011 Focus survey stated they have not realized the full value of their marketing automation investment, and less than 25% use their platforms to their full potential. Read More