15 Amazing Marketing Automation Stats

Hubspot Blog collected some facts and figures about this growing area of Marketing Operations. Have a look at the stats below and youll get an idea of whats going on in the industry at the moment: the successes, but also the challenges.

  1. The adoption of marketing automation technology is expected to increase by 50% by 2015. (Sirius Decisions)
  2. Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years. (Focus Research)
  3. By 2020, customers will manage 85% of their relationship without talking to a human. (Gartner Research)
  4. 50% of respondents to a 2011 Focus survey stated they have not realized the full value of their marketing automation investment, and less than 25% use their platforms to their full potential.
  5. 89% of marketers said email was their primary channel for lead generation. (Forrester Research)
  6. With a delivery rate of just 75%, achieving strong inbox placement remains a challenge in the B2B sector. (Return Path)
  7. Only 33% of companies who use both CRM and marketing automation said the two integrated well. (The Experts Bench)
  8. 64% of CMOs have either an informal or no process to manage their marketing automation. (The Annuitas Group)
  9. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Forrester Research)
  10. Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (The Annuitas Group)
  11. Nurtured leads make 47% larger purchases than non-nurtured leads. (The Annuitas Group)
  12. Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Gartner Research)
  13. Personalized emails improve click-through rates by 14%, and conversion rates by 10%. (Aberdeen Group)
  14. Gartner estimates a 15% savings on creative production with marketing automation.
  15. Gartner estimates a 5% reduction in marketing waste through automating fulfillment.

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Author:Marketing Governance

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