Huge Potential Savings on Marketing in Top European Firms
Europe’s top 500 businesses could be wasting a combined €716m when purchasing marketing products and services, according to a forthcoming study from marketing production specialists Charterhouse.
David Fincham, Director at Charterhouse, comments: “There is a huge opportunity for big businesses to make significant savings on their marketing. Driving purchasing efficiencies will be vital in an uncertain economic environment and in light of shrinking marketing budgets.”
The study is based on the responses of 200 procurement professionals from across Europe’s 500 biggest businesses. Full results will appear in Charterhouse’s upcoming report, The Marketing Maturity Matrix. Read More