DMM and MAM – Only for the big guys?
An all too common misperception is that marketing asset management (MAM) and distributed marketing management (DMM) platform technology is only for the “big guys,” the large companies with huge budgets, but it’s not. It’s a statement Saepio makes in their white paper ‘Only for the big guys?’.
Understandably, solution providers (Saepio included) often emphasis their power brand clients in webinars, case studies and sales presentations. But if your company doesn’t fit the “big guys” definition, don’t overlook the benefits DMM can deliver for you. In fact, if Small and Medium Business (SMB) describes you, you may derive more value from a DMM solution than the big guys do. Read More