Tim Jones: Building Brands as Games
Remember the post earlier this week about Games for Brands? Tim Jones, European Brand Director at Eisai Europe Ltd, delivers an insightful talk about how brands can appeal to the playful side of people. Rather than thinking about brands conducting a one-way stream of information, marketers should look at the possibilities for interaction with consumers:
What if we didnt build brands as message transmissive devices, but as a series of interactions?
Frequent flyer programmes, Nike+, FourSquare, all these marketing tools are essentially games that people want to keep playing, ensuring consumer loyalty and brand identification. Watch this video and find out more about games and brands!