Tag Archives: Tablet

Are Your Marketing Assets Tablet Ready?

Tablet computers such as the Apple iPad are becoming an important sales enablement tool for many large enterprises. In a recent survey by the Sales Executive Council of the Corporate Executive Board, 35% of respondents said they already use tablet technology, and another 40% said they plan to roll out tablets within twelve months.

Drug and medical device firms appear to be leading the charge when it comes to using tablets to support sales efforts. In early 2011, cbsnews.com reported that AstraZeneca and Novartis are among several pharmaceutical companies that have acquired iPads for at least some of their outside salespeople. Medtronic Inc., a US-based provider of implantable heart devices and other products, made news in late 2010 when it purchased 4,500 iPads for its sales and marketing team. Read More…