Tag Archives: MRMLOGIQ

MRM in 60 Seconds: Five Marketing Resources

In the final instalment of the MRMLOGIQ series MRM in 60 Seconds, the Five Marketing Resources are introduced: Materials, Manpower, Machines, Money and Minutes. Each marketing process involves all of these resources. An MRM strategy determines how to use them in the best possible way.

With the final piece of the MRM puzzle in place, you now have a complete overview of the processes and resources involved in Marketing Resource Management. Use them to your best advantage!
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MRM in 60 Seconds: Ten Functional Areas, Part Two

In the sixth instalment of the MRMLOGIQ MRM in 60 Seconds series, the Ten Functional Areas Model is examined in closer detail. (If you missed the first part of the TFA Model, you can watch it here.) You’ll get a definition and description of all Functional Areas, which really are sub-processes within Marketing Operations.

The end-to-end process layer at the bottom of the model deals with the creation and execution of marketing campaigns: from the assembly of marketing copy and images to the finished product (a flyer, poster, website, you name it). On top of that is the management layer, which coordinates the procuction process, keeps track of deadlines, bugets and knowledge. Finally, the intelligence layer monitors the whole process so it can be improved continuously.

 


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MRM in 60 Seconds: Ten Functional Areas, Part One

Part five of the MRMLOGIQ series MRM in 60 Seconds takes a look at the key Marketing Operations processes. Based on the SMRC Model (you’ll remember this from Marketing 101), the Ten Functional Areas Model covers the main aspects of creating and executing marketing campaigns: from content creation to budgeting and business analytics. This week we’ll show you the backbone of the model. Next week, we’ll discuss each Functional Area individually to complete the picture.

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MRM in 60 Seconds: Effectiveness and Efficiency

In the third instalment of the MRMLOGIQ MRM in 60 Seconds series, we take a look at two essential concepts in MRM: effectiveness and efficiency. They may sound like the same thing, but there is an important difference. Being effective means getting the job done; being efficient meaning getting the job done using the minimum amount of time and energy, while still getting the best possible results. Watch the video to find out why an effective Marketing strategy needs an efficient MRM strategy as well.

 

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MRM in 60 Seconds: The 21st Century Marketer

What is MRM? What does it do? Why do I need it? MRMLOGIQ made a seven-part video series which answers all of these basic questions. The series is an introduction to Marketing Resource Management, explaining aspects of running an efficient marketing department. Resources, workflow, and the organizational model behind the daily practise – all these aspects are discussed. For the next six weeks, we will post a video from the series. So before the year is out, you’ll have a firm understanding of MRM.

Today part one: The 21st Century Marketer.

Why the current marketing environment calls for the Homo Marketerus Universalis: a rare breed of marketer, uniting both creativity and structure in its marketing activities.

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Marketing Automation Software Vendor List

We updated the popular Marketing Automation Software Vendor List. The last two years have been a turbulent period with mergers, take-overs, booming start-ups and quiet exits. This overview is our starting point of software vendors offering functionality related to Marketing Resource Management and Marketing Operations Management. From digital print solutions to full-on all-inclusive marketing systems, these vendors represent the wide range of Marketing Automation software available at the moment.

The list will be updated regularly. Software vendors who think they should be included in the list can of course contact us.

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The Real Value of Operational Marketing Excellence

The business case for Operational Marketing Excellence can be rock solid, if you use the right arguments, metrics and calculation.

Using benchmark figures from the forthcoming publication from MRMLOGIQ, you can calculate that the result of your Operational Marketing Excellence program may represent a net present value of up to 29 % of your total marketing budget in the first year. Over three years it may even add up to an impressive 55 %, taking the discounted cashflow into account. Read More…