Tag Archives: Marketing Operations Management

Taking the Pain Out of Review and Approval

Last fall, we announced the release of Teamwork 1.1, the latest version of ADAM’s cross-media annotation, proofing, and approval studio tool. Teamwork is specifically designed to work with all types of rich-media files, including text, images, audio, and video. Therefore, Teamwork provides much-needed support for enterprise marketers who are increasingly required to develop and execute multi-channel, cross-media marketing campaigns and programs.

In many large companies, particularly global enterprises, review and approval processes have become more complex and time consuming. The proliferation of marketing channels and media formats, the growing need to “localize” marketing messages and materials, and the increased use of “content marketing” have caused the volume of content that must be reviewed to grow exponentially.

Read More…

DMM and MAM – Only for the big guys?

An all too common misperception is that marketing asset management (MAM) and distributed marketing management (DMM) platform technology is only for the “big guys,” the large companies with huge budgets, but it’s not. It’s a statement Saepio makes in their white paper ‘Only for the big guys?’.

Understandably, solution providers (Saepio included) often emphasis their power brand clients in webinars, case studies and sales presentations.  But if your company doesn’t fit the “big guys” definition, don’t overlook the benefits DMM can deliver for you.  In fact, if Small and Medium Business (SMB) describes you, you may derive more value from a DMM solution than the big guys do.
Read More…

How do you achieve strategic and operational alignment in marketing?

Between 20% to 40% of the things done in marketing don’t serve any strategic value. Find out how to overcome this problem so that everyone is clear about what they need to be doing and why.

This video tells you more about it.

The Growing Importance of Effective Marketing Operations

Prompted by growing demands from CEO’s, enterprise-level marketers have been working to improve productivity for several years. The ‘great recession’ of 2009-2010 across much of the developed world brought a heightened sense of urgency to the efforts to make marketing more productive. Whatever the economic environment, however, marketers are now expected to maximize the return produced by every investment.

Most large enterprises have used two distinct, but complementary, strategies to improve marketing productivity.

  • Early efforts focused primarily on improving the effectiveness of campaigns and programs. Marketers began using sophisticated data analytics techniques and personalization technologies to more precisely target marketing campaigns and to make messages more relevant and persuasive.
  • More recently, marketers have focused their attention on improving the productivity of their operations. They have recognized that improving the efficiency of marketing operations is a powerful way to stretch limited budgets. The equation is simple: the money saved by increasing operational efficiency can be used to fund revenue-generating campaigns and programs. Read More…

MRM According to Aprimo/Teradata

‘If it’s relevant to you, you can track it with Aprimo.’  Aprimo/Teradata is an international software vendor offering Marketing Resource Management and Integrated Marketing Software solutions. The MRM module automates core marketing processes and optimizes the allocation of resources. Budgeting, planning and metrics are all covered in this module, promising full control over marketing operations.
.


.
.

.

MRM According to BrandMaker

‘It’s not the easiest time to be a marketer – but it’s not  the hardest either.’  A new marketing automation software vendor video, by BrandMaker this time. The German-based company focuses on the ‘do more for less’ approach to Marketing Resource Management. To BrandMaker, MRM is ‘the clever use of information and technology to manage marketing workflows, brand assets, communication activities and service providers in ways that save money and shorten time-to-market.’ Their video certainly makes it all look very easy.
.

.
.

A New Model for Marketers

Major brand owners should consider replacing current “sprawling” marketing structures with coordinated “centres of expertise” reflecting their changing needs, Booz & Co has argued.

The consultancy suggests that existing ‘decentralised’ marketing functions lead to wasted expenditure, alongside making it harder to take a holistic view and develop new capabilities in areas like social media. It thus proposes forming ‘centres of expertise’ with capabilities covering all communications activity which can be leveraged across the whole company. Early adopters of this model have seen efficiency gains of 15–20%. Read More…

Marketing Operations Manager: Job Description

With Marketing Resource Management and Marketing Operations being relatively new fields of expertise, not everyone knows what marketing operations managers do exactly. To answer that question, take a look at the job description provided by Gary M. Katz for a director of Marketing Operations: would you have what it takes?

Sample Job Description: Director of Marketing Operations

Summary
The Director of Marketing Operations is a member of the Marketing leadership team and works closely with the Chief Marketing Officer to facilitate the development of strategies and plans for the business as a whole and measurement of their implementation progress. Partners with other marketing leaders to enable organizational alignment towards critical business objectives and leads the organization’s implementation of company-wide strategic transformation activities and strategic imperatives. Collaboratively consults with other marketing leaders to support strategic business needs while improving the effectiveness and efficiency of processes, programs, and infrastructure. This position helps to direct a dedicated operational team toward a focus on the profitability and long-term viability of the enterprise. Read More…

MRM in 60 Seconds: Why MRM?

The second instalment of MRMLOGIQ’s MRM in 60 Seconds series takes a closer look at Marketing Resource Management. What is it exactly, and which business challenges does it address? How can it help to keep an overview in a time when we suffer from an information overload? Watch this video to find out how MRM can make Marketing count – in every sense of the word.
.
.

Marketing Automation Software Vendor List

We updated the popular Marketing Automation Software Vendor List. The last two years have been a turbulent period with mergers, take-overs, booming start-ups and quiet exits. This overview is our starting point of software vendors offering functionality related to Marketing Resource Management and Marketing Operations Management. From digital print solutions to full-on all-inclusive marketing systems, these vendors represent the wide range of Marketing Automation software available at the moment.

The list will be updated regularly. Software vendors who think they should be included in the list can of course contact us.

.
.
.