Tag Archives: MAM

MRM in 60 Seconds: Ten Functional Areas, Part One

Part five of the MRMLOGIQ series MRM in 60 Seconds takes a look at the key Marketing Operations processes. Based on the SMRC Model (you’ll remember this from Marketing 101), the Ten Functional Areas Model covers the main aspects of creating and executing marketing campaigns: from content creation to budgeting and business analytics. This week we’ll show you the backbone of the model. Next week, we’ll discuss each Functional Area individually to complete the picture.

.

.

.

Marketing Automation Software Vendor List

We updated the popular Marketing Automation Software Vendor List. The last two years have been a turbulent period with mergers, take-overs, booming start-ups and quiet exits. This overview is our starting point of software vendors offering functionality related to Marketing Resource Management and Marketing Operations Management. From digital print solutions to full-on all-inclusive marketing systems, these vendors represent the wide range of Marketing Automation software available at the moment.

The list will be updated regularly. Software vendors who think they should be included in the list can of course contact us.

.
.
.