Marketing Governance

We updated the popular Marketing Automation Software Vendor List. The last two years have been a turbulent period with mergers, take-overs, booming start-ups and quiet exits. This overview is our starting point of software vendors offering functionality related to Marketing Resource Management and Marketing Operations Management. From digital print solutions to full-on all-inclusive marketing systems, these vendors represent the wide range of Marketing Automation software available at the moment.

The list will be updated regularly. Software vendors who think they should be included in the list can of course contact us.

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Kern Organization has conducted a survey among 400 (all right, 394) US marketers and asked them about their top priorities at the moment. Some quick results:

In spite of the enormous buzz about social media in marketing at the moment, respondents are not very enthusiastic about using social media as a marketing tool. While they have adopted in descending order Facebook, Twitter, LinkedIn and YouTube as marketing channels, only 38 % thinks it important to integrate social media into their marketing operations, and only 23 % said they were satisfied with their social media efforts. Read More

Most people don’t like change. It always has been – and it always will be – difficult.

But, as Seth Matlins points out in his post at Ad Age, refusing to change is typically even more problematic. “In marketing [...] the status quo is a slow death,” he writes. “It’s killing progress and stifling creativity and innovation. It’s the competition.” Read More