Marketing Governance

In an increasingly globalizing world, successful marketing efforts are increasingly local. That is the outcome of the new CMO Council report, Localize to Optimize Sales Channel Effectiveness. 86 % of respondents said they intend to look for ways to better modify, adapt and localize their marketing content, messaging and prospect engagement practices. The current level of maturity in this field may not be very high yet, but technological advances are helping global marketers to localize their efforts, the study shows.

Early adopters of hosted platforms and cloud-based services in this area will gain competitive advantage in their ability to execute campaigns more effectively, provision their channel and field organizations more efficiently, better control their brand assets, and track the performance of their marketing content investments. Read More

CMO Council are moving with the times. The peer-powered marketing organization have announced a multi-channel, multi-format magazine to be published both in print and digitally. The peer-driven content will appear four times a year both as a print journal and in various digital formats for web, mobile, tablets and email. Read More