Marketing Governance

Marketing campaigns often use a target audience, or even a model person to use as a starting point for determining the future buyers likes, dislikes, lifestyle, budget and so on. We came across this video that does exactly the opposite. What is the widest possible audience that you can reach? What, in fact, is the worlds most typical person?

Of course youre dying to find out. Good news, you can meet him (yes, the worlds most typical person is male) in this video. And chances are that he may belong to a future target audience on one of your campaigns

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Theres a lot going on to get a marketing campaign done. And then another one starts.

Software vendor Kaboodle knows that creating campaigns triggers and endless stream of traffic consisting of documents, images, revisions, approvals, more revisions and adjustments. With everybody working in their own way, with separate systems such as Word, Excel, and email, sometimes on different continents, it can be hard to keep track of whats going on. Before you know it, your campaign is leading  a life of its own.

Kaboodle offers structure, context, clarity, and flow. A single platform from where marketing campaigns can be run, accessible to everyone in an organization, in different countries and departments.

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Coca-Cola, IBM and Volkswagen are among the brand owners that have made the most effective use of marketing in 2011, according to a report from Advertising Age, the industry title.

Coca-Cola, the soft drinks giant, took top spot in the Advertising Age rankings, not least thanks to the Coca-Cola Music platform, aimed at teenagers worldwide, and Fantas Less Serious campaign, which ran in 190 markets. Diet Coke also became the number two cola brand in the US, overtaking Pepsi, and sales of Coke and Fanta have grown by 3% year on year. Moreover, Del Valle and Minute Maid Pulpy have both seen annual revenues reach $1bn. Read More