Use Marketing IQ To Build Marketing EQ

In times of big data, predictive analytics and marketing automation it looks like we forgot marketing is about connecting with people. But as data and analytics provide more and increasingly accurate insights into target audiences and customer behavior – who your clients are, what they do, why they do it, what they need, what they like and how they feel – it enables companies to continually improve products, services, campaign messages and brand experience.

This is a highly relevant topic for companies working towards an integrated marketing management approach and now companies get more experienced in translating data into action, we expect more publications and case studies to become available over the next months. In her article on, Sandra Zoratti explains how to link marketing IQ to marketing EQ using a pet food case study. Click here to read the article on

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